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Herbal beauty and wellness product brand Iraya was launched in 2006 by Sadatan Pure Ayurveda Pvt Ltd. The firm has been manufacturing and exporting beauty and wellness products for over 20 years.

??Incorporated in 2015, ABC Clinic completely transforms the customers in terms of hair loss, skin rejuvenation etc. In an exclusive interview Thirumal Raj, Director, ABC Clinic shares about his strategic growth planning of the brand.

Creating a strong consumer base is of utmost importance for any business. And, social media provides organizations with the perfect platform to showcase their products/services by persuading and attract them at large.

In footwear segment, new brands, categories and sales channels are entering into the Indian market, so the market is expanding at a rapid pace.

In an exclusive interaction with Joyshree Saha, Suresh Bhatia, Director, SB Fabcare Pvt Ltd shares his expansion plan via franchising.

O'Ziva nutrition brand to include meal replacement shakes, protein shakes for fitness enthusiasts enhanced with the deep rooted ancient science of Ayurveda having different herbs combinations for fitness enthusiasts.

In a spree to give the new age tech mantra to the Indian consumer, LeEco has opted for brick and mortar to reach out to the consumer. In a brief interview Atul Jain, COO, LeEco shares about the future of the brand in India.

Started operations in US & Australia, Ahmedabad-based startup SkinYoga was established in 2013 by three sisters, who found a big gap in demand and supply of high quality natural ingredients based products. Here is the saga of a home grown brand.

Kaya delivered group sales at Rs3,323 million which is a growth of 14 per cent on overall net profit. The brand works on a marketing calendar based on consumers’ need according to changing seasons as well as the business priorities.

The ultimate objective behind introducing a customer loyalty programme in a salon is to lure repeat customers by rewarding discounted services or customised package, and businesses increase sales. It’s a basic but powerful strategy.

Spawake is the skincare brand of Japan-based KOSÉ Corporation that leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range.

Branding is the implementation of promotional strategies to enhance the market presence and image of a salon brand in Indian wellness industry. Often salon owners take the branding lightly and suffer later. Here is what to avoid.