Professional Overview
A seasoned media professional with 15 years of diverse experience in television news, print, radio, and digital platforms, Parina has demonstrated expertise in content creation, editing, programming, journalism, and team leadership. She is a dynamic communicator with a track record of successfully managing teams, producing impactful stories, and collaborating with key stakeholders across industries. With a proven ability to lead high-profile projects, contribute to cross-functional initiatives, and engage audiences effectively, Parina is adept at both creative and editorial functions, having excelled in important roles across multiple media channels including Radio Mirchi, Hindustan Times and India Today.
Professional Experience
Consulting Editor, Franchise India Media
Currently working as Consulting Editor with Franchise India Media, Parina’s contribution to the team includes effective editorial strategies and content development for franchise related news information and latest happenings in the world of business. She is known to produce high-quality content, focusing on market trends and business growth, helping position the magazine as a key resource in the franchising sector.
Programming Head, Radio Mirchi Chandigarh, Shimla and Patiala
She has led programming teams for the Chandigarh, Shimla, and Patiala stations of one of the biggest international radio networks, Radio Mirchi (from the Times of India group). Developed engaging content, produced collaborations with high-profile celebrities, and gained accolades from the UT Administration and UT Police for public service initiatives during COVID-19. Managed a team of 15, spearheading creative programming and community outreach projects.
Education & Lifestyle Reporter, Hindustan Times
Covered significant topics in education, lifestyle, and community issues. Produced investigative stories, feature pieces, and profiles on influential figures, contributing to the paper’s regional coverage. Interviewed notable personalities including Mahesh Bhatt and Pooja Bhatt, and contributed in-depth sector reports.
Producer & Anchor, Headlines Today (Now India Today TV)
Worked across entertainment and news desks, producing and anchoring prime-time shows. Led special coverage of major events and managed breaking news and live broadcasts. Produced major segments like "Action Station" and "Inside Story” and even anchored an event for then President Mrs Pratibha Devi Patil in the presence of distinguished political and media personalities
