4 Things To Consider While Starting Your Stationery Business

Checklist To Start A Stationery Business

Charles Dickens once said, “There was something very comfortable in having plenty of stationery.”  Even in the competitive era of technology, stationery plays a significant role in our society. Indian stationery market revenues are projected to grow at a CAGR of 10.5% till 2024.

Below are the few steps considered important before stepping into the stationery business:

Finding suppliers

Finding a supplier is a necessary task in order to run your stationery business successfully. You can look for various suppliers, and then compare them in order to get the best deal. You should opt for a cheap supplier as it can enable you to make profits, despite keeping your prices low. In fact, you should also consider keeping a supplier as a backup, so that your business never experiences a halt.

Marketing

Marketing plays an essential part in creating awareness for your brand. Internet and social networking can be the best platform for introducing your business to your target audience. Involvement with successful organizations and brands from the same sector can help you gain new customers as well as experiences. Currently, the more creative and clear you are with your message, the more chances to attract new customers to your business.

Business Plan

Archive your business goals and initiatives with a business plan. Your business plan must include everything you need to start a business. Conduct a detailed research in your local area and develop a target audience for your business. Include information related to profitability, equipment needs, budget, marketing goals, and projected income in your business plan. This will help you not only to establish your business steadily but will also help in securing finance from banks.

Location

A location can make or break your business. Your location will determine the success of your business. The preferred location for your stationery business should be an area with high visibility. It should be close to your targeted market i.e. near schools, colleges or crowded neighbourhood. This way you will not have to spend much on the promotion of your business.