Mother’s Day is right around the corner! Mother’s Day is a major opportunity to build buzz for your business and spring spike in sales. According to estimates from the National Retail Federation, Spending on Mother’s Day gifts in 2017 broke records, reaching about $23.6 billion. Mother’s Day is another seasonal opportunity for your business to do something fun and engaging for your customers. So here are 4 Unique Wellness offers for your customers on Mother’s day that you can easily implement.
Run a Mother’s Day Competition
The audience on social media LOVES competitions and giveaways. Mother’s Day lends itself to lots of opportunities. You can run a Mother’s Day competition for mums to win a big box of chocolates or a bouquet of flowers, free service, discounts on services or products etc. You can invite people to submit their favourite “Mom Memories” and then feature their entries as a post on your website or social media site. Entrants will share their “featured post” on your website with everyone they know which will help to drive people to your website and increases visibility. Other Mother’s Day contest ideas include holding a “Moms that look like Celebrities” look-alike contest, Mother’s Day Makeovers etc.
Send a mother’s day special promotion via email/SMS
Show your customers how much they mean to you by offering special Mother’s Day promotions for current customers only. Create a Mother’s Day branded email for your mailing list with some nice content. If you sell directly— beauty or spa services/products, gifts etc, you can send out some an email/SMS reminding your customers that you can provide a solution for their Mother’s Day gifts. For Instance: a discount if they book their next service by a certain date, buy something and get a special gift sent to their mother etc. You can also offer a special combination of products or services just for moms. Whether you add an offer to the email or just create a friendly reminder, email marketing around special days is an opportunity not to be missed. Do try to send it out in good time to be ahead of your competitors and stand out.
Run a ‘bring your mum’ promotion in your store
Sometimes the best gift we can gift our mothers is to spend a little quality time with them. You can encourage your customers to bring their mum with them to shop or enjoy services, by running a ‘bring your mom’ promotion. You can offer a discount for both. For example, a beauty salon can run a promotion along with the lines of “bring your mom in for a little pampering and you’ll both enjoy 30% off!” It’s not only a great way to give existing clients a reason to come in but will also help winning future business from their mothers.
Offer a Mother’s Day Gift with Purchase
Mother’s Day marketing idea is one of the most popular. By offering a free bonus with purchase, you will be able to build more buzz. If you’re offering a service, consider creating a tangible gift to give to their mothers. Whatever you offer, make sure that it’s something that moms want (or people want to give to their moms). For example, if you’re a fitness trainer, you can offer a free gift basket with a 3-month subscription package. If you run a beauty salon, gifting a pretty basket filled with tailored beauty goodies hits the spot. Other free gifts with purchase include free flowers, free desserts, free drinks, free appetizers, and more.
