Fashion & Retail

"400 stores in 160 cities in India and Abroad" Ravi Modi

Opportunity India Desk
Opportunity India Desk Sep 29, 2017 - 3 min read
"400 stores in 160 cities in India and Abroad" Ravi Modi image
In a brief conversation with Utpala Ghosh, Ravi Modi, Managing Director, Vedanta Fashion Pvt. Ltd, explains the expanse of its Men’s ethnic wear brand Manyavar

Indian ethnic wear industry is one such industry which has taken great strides over past few years. The success that this industry has achieved is absolutely incredible. A decade ago, Men’s Ethnic Wear was a fading segment in fashion. Today, it’s a genre - emerging globally. In a brief conversation with Utpala Ghosh, Ravi Modi, Managing Director, Vedanta Fashion Pvt. Ltd, explains the expanse of its Men’s ethnic wear brand Manyavar

At a time when so many global brands are entering the Indian market and more and more urban population are turning towards western outfits, what is the viability of ethnic wear in India?

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