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Flowers represent our affection wrapped in delicate petals for our loved ones. They also serve as a decorative, which spreads positivity in and around them, thereby attracting a lot of startups towards the business dealing with flower selling.
Here are a set of quick tips for the aspiring florists to grow their business as online flower seller:
Learn the Craft:
If you really want to be an online florist or sell flowers online, you either have the taste of arranging or decorate flowers, so to enhance your taste and to match it up with customers’ need and demand, you have to get your crafts polished.
Go to an experienced florist and work with them for a while to smoothen your amateur craft. Moreover, they will also help you in learning the nitty-gritty of the business and how to match up to the taste of customer. You can also learn how to impress or attract more and more customers.
Setting up:
Once you've learnt the craft, it needs to be followed by a market research on identifying your rivals, apt location for the business and setting up the shop as well as the website, which will be the face of your business.
While setting up the shop make sure the name should match your business, personality and how you want to see it as a brand. Register your website with an authentic business portal, where the reach of potential investors, partners is maximum.
Your Uniqueness:
There are florists, who sell only flowers and then there are ones which also sell cakes or gift items to expand their business in other fields as well.
Likewise, you also have to find out what unique product or item are you going to add to look different from the crowd and also to fetch customers’ attention.
You can collaborate with other small brands, which for example expertise in handmade cards, sketches, imprinting on coffee mugs or other customized items. This will help in getting business for them as well for you through them.
Strengthen the Primary Points:
The primary points of your business are fresh flowers, decorations, and delivery. So you need to work on the primary points like a good relationship with your supplier because fresh flowers are the most important thing in your business. It is always advised to keep multiple suppliers’ numbers handy so that if one fails, you get to order from another one.
Second, comes decorating staff, if you want to run the business wholly and solely alone, it is better, but in occasions such as Valentine’s Day or something else, the demand of flowers rises overnight, for which you cannot handle it all alone. Get well trained, hardworking and smart staff to help you in growing your business.
Third comes delivery, equally important as the other two, because unless there is no one to deliver your product, how will you make money? So, try to hire at least 2-5 delivery boys, who can deliver your product responsibly in time.
Advertise:
Since florist or selling flowers is a fresh concept in India, but it is doing fairly well. So, advertisement and marketing a little will work in your favor. Offices, hotels, and high society people are going to be your regular customers, which is why to send them tokens or handouts to let them know about your product, service, and business.
You can circulate offers and combos on social media websites or you can start your own page on social media sites, this will fetch customers especially during festivals or celebrations.
