In today’s digital era, the world is weaved together via technology. This has created new opportunities in the field of mental healthcare for app-based companies to offer more accessible and affordable therapy. According to a survey conducted, 52% of people believe that therapy is hard to get and is the biggest reason they don’t seek counselling.
Online therapy is done through phone, webcam, email or text message and has been around in one form or another for more than 20 years, used most often by members of the military. If you are thinking of starting an online healthcare business, then online therapy can be one of the best options to consider.
Below are the following reasons why online therapy can be a lucrative business opportunity.
Accessibility
Online therapy is beneficial for those who find it difficult to travel all the way to the therapist’s clinic. Allowing to form an immediate connection between therapists and potential clients. As communication technology becomes more accessible to everyone, the way therapists and their clients connect is moving more towards online communication platform. People living in rural areas can benefit a lot from easier access to therapy.
Convenience
Online therapy is undoubtedly more convenient than face-to-face therapy. Scheduling a therapy appointment online and talking with a therapist from the privacy of one's own home is much easier and convenient for the millennials. It is a great way to attract patients, many of whom are seeking therapy for the first time in their lives.
Celebrity Factor
Many Celebrities like Deepika Padukone, Steve Smith Sr. are openly discussing mental illness. The decorated Olympic swimmer, Michael Phelps recently tied up with online therapy company Talkspace to spread awareness about mental health wellness.
Phelps said “The world knows me as a 28-time medalist. But for me, sometimes my greatest accomplishment was getting out of bed. When depression hits, it can become debilitating and feel like nothing really matters. If you’re struggling, I encourage you to get help. Working with a therapist was one of the best things I’ve ever done for myself. I believe it can help you too.”
Affordability
It’s really unfortunate that people who have looked past the stigma of therapy and committed to living a happier life cannot afford a therapist’s rates. Therapists charge on per sitting basis which can be around thousands. Teenagers or younger adults who are not financially stable find it difficult to consult a therapist. In comparison, online therapy costs significantly less.
Near Elimination of Social Stigma
There’s a social stigma around consulting a therapist for mental illness. Online therapy eradicates all the barriers. It normalizes mental health care, especially among generations now who are so accustomed to interacting with people using technology.
