5 things to consider before starting a school business

India has one of the largest education systems in the world with more than 2 million schools with over 260 million. Around 35.7 million students were enrolled in higher education in India in recent years. According to the report of Global Industry Analysts, the education industry is experiencing rapid growth and is on pace to become a $227.2 billion industry by 2022. India will have the largest domestic higher education market by 2025. If you are planning to start a business in the education sector, now is the right time to do it.  Opening a good, new school is a huge challenge. It is complicated under the best of circumstances. It involves business plans, construction, financing, logistics, innovative business ideas and marketing – many tasks outside the experience of even veteran educators. Here is the list of things to consider when making plans for starting a school business or when preparing to open a new school:

1. Registration and Certification

Starting a school in India isn’t an easy task. You need to set up a society or trust as the primary step to get through the registration process. Then you need to follow the rules and regulations for getting the NOC in starting a school. Every region or state has different norms and regulations with related to department of education. So, make sure you follow the correct rules for the particular state where the school is going to set up.

2. Market Survey

The next step would be to conduct a market survey as this the most ideal way to find out how feasible is to start a school in a specific city or state.  It is important to know the need of the people for a school in that area and the board of education people want to put their children etc.  A wise decision on board and area can attract more students to your school!

3. Infrastructure

Every board has its own set of conditions for the secondary school on various aspects of land, building, layout, facilities and staff.  Choosing the ideal location for your school business would help you to beat high competitions from other schools and a helpful factor in knowing how to start a school in India. It can be in a rural place or in a metro city. However, areas with few competitions will be favourable for a startup to choose and to earn a good return on investment. By designing clear and distinctive physical learning environments, you can create a great sense of belonging and source of inspiration for both students and educators. It is also an opportunity to reflect priorities and establish your culture

4. Staffing:

In a school business, it is the staffs which carry out the various jobs which are needed for its functioning. They are the most important resource. They supply the talent, skills, knowledge, and experience to achieve the goals and objectives of the school. To attract good staff you need to make sure that you have a competitive compensation package. Prior to operating the school, you ought to at least have a Head of school and receptionist hired to start promoting and admissions. 

5. Marketing

The most necessary step is the marketing and promotion of your school. Marketing is important for any business, especially for start-ups. You need to develop your message effectively. You'll able to promote through online and offline channels. You can also hire skilled professionals for advertising as it helps a good deal to advertise your school and gain more admissions. You can use flyers, various communication material, website, and can also set up a mailing list to keep interested parents in touch with progress

Starting your school will not only allow you to get involved with a business trend that is headed in the right direction but will also give you the chance to make a difference in the lives of children every day.