The emerging startups in the wellness industry in India are reshaping the notion of the urban population regarding the same industry. From providing balanced food to elevating the overall health of the stressed urban population, this new genre of startups is creating landmark developments.
India has gone a long distance leaving the days of native ‘Akhadas’ for wrestling behind and participating in the Olympics event. In a similar manner, the introduction of Indian players in power lifting, bodybuilding and other sports is also changing the traditional ideology. The growth in the wellness industry is playing a huge role in this aspect. The dogma of hygiene, balanced diet, healthy food, fitness measures, etc is changing steadily. More individuals are setting a new course of a healthy life by following these new startups.
PWC and FICCI have done a collaborative study and found evidence that the massive boost in the wellness industry will attain a humongous figure of INR 1 trillion by the end of this fiscal year. Below are 6 names that are setting an example by altering the dimensions of this industry.
Truweight is a dazzling name in the horizon that offers both fitness regimen and food package as per the need of the fitness seekers. This is a Bangalore brand that offers such fitness and food package merely for INR 18,000 for three months. Megha More is the co-founder of this startup. She is trying to change the sedentary lifestyle and food habits of the stressed urban population to make lives healthier and happier.
Fitternity is also a new name, a startup funded by Exfinity Venture Partners LLP. The managing partner, Shailesh Ghorpade and Neha Motwani, the founder, are very hopeful about changing the current health scenario with the aid of such startups. Fitternity aids in finding the righteous options for fitness for the users. The enthusiasts will find their specific needs such as dance classes, martial arts, Pilates, Yoga, trainers, etc very easily with the aid of this brand. The user reviews, photos, videos, information, etc provided in this platform aids the users to find a right option.
MyFlexiPass is a startup worth mentioning that is tapping the immeasurable potential of the Indian market very rapidly. Pankaj Gupta is the founder of this startup. He says ‘The wellness industry stands at an inflection point, with high fragmentation, high market potential and healthy growth. New models for aggregation are emerging to disrupt this sector.’ This is a particular brand that offers the ongoing fitness centers with latest fitness options. In the same context, Pankaj also planned to offer a particular pass for the moving enthusiasts to enter gyms that have similar infrastructure. His main motive is to omit the problems such as low availability of equipment or infrastructure for the enthusiasts when they are on the move. The pass from this brand will allow the user to access around 400 gyms and fitness centers across Mumbai and NCR.
First Eat is an application for the smart phone users. Those who are seeking good food in their locality, this app will show the prospective places. It is not about searching good restaurants but finding the balanced food with proper dietary nutrients percentage. As per the requirements of individual, the app will redirect him or her to the specific addresses that cater nutritious food meeting the needs.
HealthifyMe is a prospective name when it comes to corporate wellness program planning. The groundbreaking startup is taking care of the employees in the workplaces of leading MNCs. From providing a personalized trainer to professional checking vital statistics, this brand is aiding the companies to keep the employees fit and stress-free. Eventually, the companies are well-benefitted with the wellness program as the workforce becomes healthy and active.
Fiticket is a promising app that enables the user to find a proper solution regarding fitness requirements. Its founder, Sahil Kukreja says ‘Convenience is a key missing element, in terms of wellness and fitness, in most people’s daily routines. Thus, we have made gyms and fitness studios more accessible by putting them on smart phones.’ The startup has collaborated with more than 450 gyms in Mumbai and witnesses 1500 users every month.
The wellness market is promising a yearly growth of 25-27%. The startups are positively changing the fitness and wellness scenario in the urban market and also paving the way for a bright future.
