612 League to offer more opportunities in Kidswear

Make in India brand, 612 League, known for its expertise in Pre-teen kids wear retail will soon be expanding its franchise store count. Currently, this swadeshi kids wear brand has 36 franchisee run stores and envisions increasing the store count to over 50 by the end of March 2016 and to a count of 100 stores by the year 2017.

Manu Indrayan, CEO and Founder of Gurgaon headquartered 612 League told Franchise India: “612 League is also retailed through prestigious chains like Shoppers Stop, Reliance Trends, Central, Globus, etc. Our distribution network emphasises on organised retail through (276) Large Format Stores, (36) exclusive and (29) multi-brand outlets, besides our online portal and (14) e-tailers. The brand is now available across more than 120 Indian cities.”

A registered trademark of Indian Clothing League Pvt Ltd, 612 League is a brand for pre-teen children i.e. 6-12-year-old kids, also called ‘Tweens'. The brand celebrates a child's active lifestyle.

On taking the operations abroad, Indrayan commented: “Currently we are planning to expand by opening new stores within India itself. As of now there are no plans to open up a store abroad however we would eventually be targeting the abroad market also in the future”

Recently, 612 League forayed into the North Eastern market by opening a store in Manipur’s Imphal East region.