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For over four decades, Berco’s has been a name synonymous with authentic Chinese and Thai cuisine in India. What started in 1982 as a small yet ambitious snack bar in Connaught Place, New Delhi, has now evolved into one of India’s most recognized and trusted Pan-Asian restaurant chains. With over 50+ outlets across the country, Berco’s has mastered the art of balancing tradition with modern innovation, making it more than just a restaurant—it’s an experience.
Berco’s was founded with a clear vision to redefine Indian dining by offering an unparalleled Chinese and Thai experience. The brand has consistently stayed true to its core values—quality, innovation, integrity, and customer satisfaction—ensuring that each dish served reflects authentic flavors, fresh ingredients, and world-class preparation techniques. Berco’s commitment to innovation ensures that it remains relevant in a rapidly evolving dining landscape. Whether it’s introducing health-conscious menu items or adopting AI-powered customer insights, Berco’s continues to elevate its offerings while staying true to its heritage.
WHAT SETS BERCO’S APART?
In a market crowded with Pan-Asian brands, Berco’s distinguishes itself through its:
CULINARY LEGACY – Over 40 years of expertise in authentic Chinese & Thai cuisine, making it a household name.
STRATEGIC PRESENCE – Outlets at high-traffic locations such as Delhi and Mumbai international airports, catering to both Indian and global travelers.
SIGNATURE DISHES – Iconic favorites such as Manchurian, Chilli Chicken, Thai Curries, and handcrafted dim sums, loved by generations of customers.
MULTI-FORMAT MODEL – Operates across dine-in restaurants, food courts, cloud kitchens, and food trucks, adapting to changing consumer preferences.
EXPANDING PORTFOLIO – Beyond Berco’s, the brand has introduced Silbuttah - The Indian Story, House of Chow, and Kosu - Korean Street Food, catering to diverse culinary interests.
Berco’s is on a mission to redefine the Chinese dining experience with quality, consistency, and expansion at its core. Shravan Advani, Associate Director, emphasizes, “Our mission is simple—serve high-quality food, provide a great experience, and build customer loyalty,” he emphasizes. He envisions Berco’s becoming a global Chinese restaurant empire, leveraging franchising to scale operations. “With a goal of 1,000 outlets, we’re setting the stage for nationwide and international success.”
FRANCHISING: A KEY DRIVER OF EXPANSION
Berco’s is accelerating its growth through a strong franchise model, providing entrepreneurs with the chance to join a well-established and highly profitable brand. With over 30 franchise outlets already in opera-tion, the company is actively seeking master franchisees to drive regional expansion, each tasked with opening 10-15 outlets. Shome Advani, Business Development Executive, “With a strategic plan to introduce Berco's to international markets and expand its product lines into Ready-to-Eat meals, he sees immense potential for growth. 'Our innovative Ready-to-Eat offerings, frozen dim sums and flavorful dipping sauces, are poised to reach every corner of the global market.”
WHY IS BERCO’S A LUCRATIVE DEAL FOR FRANCHISEES?
END-TO-END SUPPORT – From store setup to branding and operations, franchisees receive comprehensive assistance to ensure a successful launch and seamless operations.
MARKETING & PROMOTION – Strong online and offline marketing support, including digital campaigns, influencer collaborations, and localized promotions to drive brand visibility and customer footfall. COMPREHENSIVE TRAINING – Chefs, staff, and managers undergo rigorous training to maintain quality and consistency across all locations. Adopting eco-friendly packaging, minimizing food waste, and exploring sustainable sourcing practices.
BERCO’S OTHER VENTURES SUPPLY CHAIN & VENDOR MANAGEMENT
A centralized procurement system ensures quality, cost efficiency, and standardized recipes across all franchise outlets.
BUSINESS INSIGHTS – Advanced analytics optimize inventory, sales forecasting, and customer engagement, ensuring higher profitability for franchise partners.
PROVEN SUCCESS MODEL – With an expected ROI of 20% and a breakeven period of 18-24 months, Berco’s is a highly lucrative business opportunity. INNOVATION & ADAPTATION: The Future of Berco’s
Berco’s is committed to staying ahead of the curve with cutting-edge innovations and a customer-centric approach.
HEALTH-CONSCIOUS OFFERINGS – Introducing steamed dim sums, stir-fried greens, gluten-free dishes, and low-calorie options, catering to the growing segment of health-conscious consumers.
TECH-ENABLED GROWTH – Berco’s leverages advanced technology, deploying sophisticated data analytics within its loyalty program to customize personal experiences & drive engagement. High end POS Systems & seamless AI integrations optimize operational efficiency creating a tech-forward ecosystem for both staff & patrons.
HOUSE OF CHOW
House of Chow brings authentic Chinese cuisine to Delhi, delivering flavorful delicacies straight to your doorstep. With 12+ locations and a new Express Model at Bennett University, it offers affordable yet delicious dishes for every palate.
SILBUTTAH - THE INDIAN STORY BY BERCO’S
Silbuttah revives the charm of traditional Indian recipes, inspired by childhood memories and nostalgic flavors. With three locations across the city, it pre-serves lost aromas and evokes the warmth of cherished moments. With a five-year vision to expand to 200+ outlets, Berco’s is set to become India’s most preferred Pan-Asian dining destination. By combin-ing its rich culinary heritage with modern innovations, Berco’s offers entrepreneurs a lucrative and well-supported franchise opportunity.
