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Accor has unveiled 'TRIBE', a new lifestyle brand in the midscale segment, expanding its portfolio. Accor has created this new brand in response to a fact that travellers seek a high-quality hotel experience at an affordable price.
TRIBE is aiming to surprise travellers with an original, exciting and carefully curated offer focusing on style rather than price. The brand reshapes the traditional hotel experience, which enables guests to live, work and play in contemporary interiors.
The new 'TRIBE' concept has a flexible and unique model. It is targeting an international clientele of regular travellers.
Gaurav Bhushan, Chief Development Officer at Accor, said, "The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok. It will be making its debut in 150 international destinations by 2030."
