Mergers & Acquisitions

Accor’s upbeat economy brand ibis Styles opens its doors in Bekasi, Indonesia

Opportunity India Desk
Opportunity India Desk Feb 07, 2020 - 2 min read
Accor’s upbeat economy brand ibis Styles opens its doors in Bekasi, Indonesia image
The new hotel introduces 185 trendy and uniquely styled rooms at affordable prices.

ibis Styles, Accor’s upbeat economy brand, has launched a newly built property in Bekasi, Indonesia. Located in the Grand Icon Complex, west of the city, ibis Styles Bekasi Jatibening delivers simple, trendy vibes with a unique design concept. The hotel offers easy access to three major toll roads leading to Jakarta and the Bekasi industrial area.

Bekasi is a city in West Java, located in the eastern suburb of Jakarta, and serves as a commuter city within the Jakarta Metropolitan area. In addition to being a residential area, Bekasi is experiencing a strong industrial and trade development, and as the city thrives, it will continue to develop facilities that support the community, such as traditional and modern markets, housing, schools, hospitals, etc. The position of Bekasi is also increasingly important with access to toll roads allowing faster connections between Bandung and Jakarta.

Ibis Styles Bekasi Jatibening’s design draws inspiration from its surroundings. Upon entering the lobby, guests will enjoy its hip downtown living designs, surrounded with urban industrial touches. Exposed brick, metal and wood elements set the scene for a city-style industrial loft you’ll never want to leave.

Garth Simmons, Chief Operating Officer, Accor Malaysia, Indonesia, Singapore and South Asia, said, “The opening of ibis Styles Bekasi Jatibening is a good addition to Accor’s economy brands in Indonesia. We are delighted to introduce our upbeat and stylish brand with an affordable price to the dynamic city of Bekasi and we look forward to playing a role in its rapid and exciting growth.”

The comfortable and stylish 185 rooms come in superior, deluxe and family categories. All rooms are equipped with a 43-inch LED TV and the signature Sweet Bed by ibis Styles for a restful night’s sleep.

sTREATs restaurant features a wide array of delectable international cuisine and local delights, available for breakfast, lunch and dinner. For meetings and events, the hotel offers a grand ballroom with a capacity of up to 600 persons and four elegant meeting rooms with natural lighting, high-speed wifi and state-of-the-art audio-visual equipment.

A kid’s corner, outdoor swimming pool as well as a gym and in-room spa is also available for moments of leisure. The hotel’s easy access to a supermarket, restaurants and shopping centre makes it a perfect haven for leisure and business guests alike.

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