ACT Fibernet, an Internet service provider, is planning to expand its products, service offerings and partnerships across various categories. In order to achieve this, the company will be partnering with content providers such as ZEE 5 and Sony Liv amongst others.
ACT Fibernet is also looking to start its broadband services in multiple cities across North & West India.
Bala Malladi, CEO, Atria Convergence Technologies, said, "We have recently started our services in Madurai and Warangal, and in the next 3-6 months, we will expand into Lucknow, Jaipur and Ahmedabad. Setting up infrastructure takes time as optical fibre needs to be laid down. We do not want to be seen as a regional player and will be present across India, especially the big cities."
ACT Fibernet has further launched its new brand identity and the tagline 'Feel the Advantage'. The broadband provider is working with popular gaming cafes, gaming OEMs and gaming publishers. It will also introduce a 24X7 call centre and a unified call centre number to address customer queries in real time.
"We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day," Malladi added.