
Addons retail, a fashion store that offers wide range of fashion accessories for men and women is all set to expand their business. The company has two retail chains catering to men and women consumers. Targeting, mostly Tier 1 and Tier 2 cities, ‘Addons Men’ offers a wide range of men’s accessories, like Ties, Belts, Cufflinks, Card Holders, Money Clip, Grooming Sets, Bags, Travel Pouch, etc in various brands including two international brands namely Ferro Russo and Tardin Nardini. ‘Addons Women’ offers fashion products like purses, clutches, bags, hair accessories, jewellery, footwear, bag charms, eye wear, etc. It primarily targets tier 2 and tier 3 cities.
Addons is in talks with leading chain stores and Multi Brand Outlets for a Shop in Shop (SIS) placement. As a part of the short term expansion, company plans to open 10 exclusive stores by November, 2012 and 50 operational EBOs and 30 SIS by 31st March 2013 pan India. Its long term goal is to have 500 stores by 2017. The company has partnered with Franchise India that will help its pan India expansion.