ADHI on an expansion spree

Pune based Advanced Development in Hair Implantation (ADHI), one of the leading hair transplant clinics in India, has joined hands with Francorp, a part of Franchise India Group, to develop an expansion path in the country. Franchise India will develop a comprehensive expansion strategy for ADHI.

Dr Santosh Katekari, Founder and Promoter of ADHI-India said: "We provide a complete hair solution with Mesotherapy for hair re-growth and hair fall control, medical for prevention and recently launched follicular hair transplantation. We are geared up to announce our growth plans, through our franchise and retail model, across India and are optimistic to associate with Francorp to utilise their expertise in the expansion of our clinics.”

The modernised revolutionary ADHI process does not make any use of scalpels, no scarring and the most attractive part of this technique is that is painless. This simple and efficient practice assures instant, bloodless, solid and result-oriented hair restoration process. The hair transplant starts at Rs 15,000.

Gaurav Marya, President, Franchise India said: "The market for health and beauty in India is currently estimated to be worth USD 2.5 billion and is expected to grow to USD 4.3 billion by 2013. The organised sector of the beauty industry is growing at a rate 25-30 per cent per annum. Organised retail chains constitute only 2-5 per cent of this market currently; however this is expected to increase to 8-9 per cent in the next four years which seems a huge opportunity for emerging Indian brands in beauty and healthcare.”

Francorp will support ADHI to develop a strategic approach that includes - framework development; economics and management of franchise network; guidelines for franchise operating systems and manuals; marketing guidelines and franchisee recruitment process; performance management and reporting system; franchisee revenue model and fees structuring and recommendation on partners, to maximise their reach in India.