adidas India to add 125 EBOs

adidas India, a sports footwear and apparel brand is eyeing to strengthen its presence in India by opening 125 new exclusive stores by the end of this year. Besides this, the company has also launched a new multi-media campaign 'Bring it on' to leverage from the ongoing cricket fever.

Currently, the company is operating through 750 exclusive franchised outlets in India. The company is known for offering product and marketing initiatives that primarily focus on key sports categories and on the sports lifestyle market.