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adidas has opened its biggest Brand Centre in the country, located at Indra nagar, Bengaluru. Spanning at 5,000 sq ft over two floors, the Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the adidas retail experience to a whole new level. The opening of the brand centre was marked with the launch of adidas Uprising, a unique campaign inviting athletes and sports enthusiasts of the city of Bengaluru to take to the sport they are or have been passionate about. Sporting icons and adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand & Saurav Ghosal, joined the adidas Uprising by taking to their field of sport to encourage maximum participation from the city.
Talking about the launch, Damyant Singh, Sr. Marketing Director, adidas India said, “This brand centre in essence serves as the adidas capital for Bengaluru. This is a brand statement, a hub for sports enthusiasts and streetwear hounds in the city, and will give consumers the opportunity to experience the entire breadth and depth of the adidas brand in a sports performance-led environment.”
The brand Center offers a range of unique interactive elements that will provide consumers with a truly special retail experience. The Brand Centre shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalised providing an immersive retail experience for football fans and consumers.
