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Adidas Group is looking forward to taking an omni-channel model, a new mode of technology, to all of India. The company wants to fully integrate 200 outlets using this latest technology across India by March 2016.
To tap the online shopping market, it will soon be launching the model at its retail outlets in Punjab. Having rolled-out it in Delhi and NCR, the sporting goods player will follow suit the same practice in Jalandhar, Ludhiana and Amritsar over the next two months, said a PTI report.
"Omni is definitely the biggest thing happening and in the near future, it's going to completely revolutionise the way consumers buy their products. As a brand, we want to be present for the consumer in all the channels where they want to connect with us. We have our presence online, mobile and store, and we are connecting all three. We are looking to grow in this space through our Omni-channel model at least by 10-15 percent," said Abhishek Lal, Senior Director, e-commerce, Adidas Group India, as reported by PTI.
It will help consumers browse, research and pick up their products with convenience. This will enable retailers sell products not available in stores and at the same time service orders received from the Adidas web store.
