Aditya Birla’s Linen Club Fabrics marks a century

Linen Club Fabrics, Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their 100th exclusive showroom in India. The 100th franchise store was opened in Bangalore. Linen Club offers a wide range of linen fabrics and ready-to-wear garments. The brand offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men and women (for shirts, trousers, suits, ethnic wear, skirts, tops, jackets etc.). To add to its newest offering, the brand has accessories such as stoles, laptop bags, ladies bags and scarves.

S. Krishnamoorthy, CEO, Domestic Textiles, Aditya Birla Group, stated: “Linen Club is India’s finest fabric brand that is highly regarded in the market. The popularity and trust in linen from consumers is growing by the day. The opening of this 100th exclusive Linen showroom is a big step forward for natural fabric lovers.

Style Guru Rohit Bal who endorses Linen Club Fabrics says: “For all you trendsetters, the fashion statement this season would be to dress yourself in linen.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fiber and is imported from France and Belgium. It’s distinctive look and skin friendliness sets Linen apart from the other contemporary fabrics. It is also anti-bacterial by nature.

Jasvinder Singh Kataria, Vice President, Linen Fabrics added: “The idea is to strategically coincide this launch with the summer and marriage season ahead. We promise to bring the best of our collection to our patrons across the country.