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Advaya Hospitality is planning to launch MODO, an international lifestyle hotel trademark, a concept motivated by music. MODO Hotel, will be introduced in major markets globally, opening with minimum of five properties in India and another five in Brazil. First hotel in India is scheduled for June this year. Advaya also plans to build up hotels in key cities in America.
MODO is preparing to initiate its worldwide franchising program by June 2011. The company is searching for competent franchisees to develop the brand globally, and India is part of the worldwide expansion initiative of MODO through franchising, confirms the company official.The initial expansion in India seeks to build company-owned hotels, by partnering Auro Hospitality Group.
