AISECT forays into pre-school realm

India's leading education group, AISECT ventured into the pre-school and activity club segment by launching 'The Brainy Bear Pre-School and Activity Club' which is a first-of-its-kind affordable pre-school and activity hub chain for kids in cities, small towns as well as district level areas. It focuses on providing affordable and quality early childhood education for toddlers as well as a range of fun and knowledge based activities for school kids in the metros as well as smaller towns.

The flagship centre of the brand has been launched in Bhopal and Brainy Bear Pre-School and Activity Club aims to penetrate across all major cities and districts in the country with about 100 centres operational by 2018.

The brand’s expansion will be through company owned centres as well as carefully chosen franchise centres in two formats – an urban centric model where the centre would be technology driven with a lot of focus on English language content and a less technology driven model for district level places where the centres would offer the same quality of learning techniques as the urban centric model but with an increased use of Hindi language content. 

Pallavi Rao Chaturvedi, Founder, Brainy Bear Pre-School & Activity Club and Director, AISECT said, “Though organised preschool is one of the fastest growing verticals in the education industry, it is presently limited to the metros and only a select few tier II cities. Through this venture, our aim is to reach to the districts and small towns of India and provide quality interactive early education to children. We are also trying to strengthen after school learning with a strong emphasis on experimentation and exploration. I am extremely keen to work with like-minded edupreneurs who want to be a part of our endeavour to create a healthy learning environment for a child’s overall development and growth.”

The curricullum structure of Brainy Bear Pre-School and Activity Club has been adapted from the Multiple Intelligence Theory of Dr. Howard Gardner, which values the various facets of intelligence in the student.

“This low investment, high profit franchise model will not only focus on the profit scope for our business partners; it will also take quality early education to children at the small town and district levels, providing them the joy of interactive learning irrespective of the town they are located in.” Chaturvedi added.