One of the leading business groups in UAE, Al Farusia Group of Companies is planning to invest aggressively in advanced technologies and sustainable farming practices to maintain high-quality standards. The Group which was founded in 2009 by Ashik Azees Kavungal to provide top-quality fresh produce, meat and other goods while committing to sustainable farming practices, is also planning big on expanding its service sector companies. Muhammed Farhaan, Vice president, Al Farusia Group said that the very Unique Selling Proposition (USP) of the Group lies in our commitment to quality, sustainability, and innovation.
Farhaan said, “We cultivate a diverse range of vegetables and fruits year round from our own farms and trusted partners worldwide. Our advanced logistics and warehousing capabilities ensure efficient operations and maintain product freshness. Our comprehensive portfolio including real estate, event management, technologies, job consultancy, and travel services showcases our ability to meet diverse customer needs. Our strategic approach to sourcing, distribution and customer satisfaction sets us apart from competitors.”
Trust and Transparency Key…
The dynamic and influential conglomerate that stands as a beacon of success within the Middle East with a global footprint spanning diverse industries from vegetable and fruits trading to real estate, event management, technologies, job consultancy, tours & travels, logistics and Transport, chemicals, media, fashion designing and what not, the group has aimed at leveraging advanced technologies to deliver world class services and build meaningful relationships through trust and transparency.
As far as its presence is concerned, Farhaan said that the brands of the group companies are most famous in the UAE, Oman, Bahrain, Qatar, Saudi Arabia, Kuwait, and India. “We have established operations and partnerships across these regions to meet local and regional demands. Internationally, the Group is sourcing products from China, India, Vietnam, Australia, Kenya, Morocco, Spain, Pakistan, Italy, South Africa, and France ensuring a diverse and high quality product range. Its market presence is supported by strategic warehousing, packaging facilities and a robust distribution network,” he added.
The company said its presence in key markets like the UAE, India and other GCC countries underscores our regional influence and operational efficiency. Our dedication to quality and innovation positions us as a leading player in the fresh produce and FMCG sectors, as we strictly go by our motto Dream, Believe, Achieve.
Extensive Operations in Asian Region
Though the company didn’t divulge much on market share in respective industries and top line and bottom line citing various factors, it did claim that its extensive operations and partnerships suggested a strong foothold in the fresh produce and FMCG sectors in the GCC and Asian regions. Its diverse product range and commitment to quality have likely contributed to a significant market presence and customer base.
The company reaches out to its customers through E-commerce (GoCart), direct buying platforms, Retail shops and various other channels. “What sets us apart is our focus on sustainable farming practices, advanced logistics and a robust global sourcing network. Our commitment to quality, customer satisfaction, and leveraging technology for operational efficiency gives us a competitive edge. Additionally, our diverse service offerings and ability to adapt to market needs further strengthen our position in the market,” said the company.
Al Farusia Group is synonymous with excellence and innovation. We prioritize customer satisfaction and sustainable practices across all sectors. From fresh produce to technology solutions, its diverse portfolio ensures the group companies meet a wide range of customer needs. Farhaan says, “Our strategic warehousing and packaging capabilities, along with a dynamic management team, drive our growth and market positioning. The introduction of GoCart, our virtual platform for quality grocery and homemade products, showcases our commitment to leveraging technology to enhance customer experiences and streamline operations.”
