Allen Solly partners with The Championships, Wimbledon

Allen Solly, announced its exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. This partnership and announcement also marks the launch of Allen Solly’s sub-brand Solly Sport in its third decade of operations in the Indian retail market. Allen Solly is currently retailed from 207 exclusive stores across India.  Allen Solly has been growing aggressively at a CAGR of 34 per cent and will end Financial Year 2015 at over 800 crore as retail revenue for the current year. The brand is operated in India by the Aditya Birla Group.

Solly Sport, with its Wimbledon collection will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores while establishing itself as the only brand in the country to foster such a partnership.

According to Sooraj Bhat, Chief Operating Officer, Allen Solly, “Solly Sport has partnered with Wimbledon to exclusively market a fashionable casual-wear line under a licensing arrangement with Wimbledon. Lifestyle inspirations in apparel are fast taking root in the Indian apparel scenario. Solly Sport is a tennis lifestyle brand and we believe that our association with Wimbledon will bring to our consumers an authentic tennis lifestyle line. We are really excited about such an association with one of the most iconic global sporting events.”

Mick Desmond, Commercial Director of Wimbledon says: "We are delighted to be announcing our exciting new association with Allen Solly.  Tennis and Wimbledon have a long and illustrious history in India and it is on that great foundation that we are looking to build an equally long and successful future.  Our partnership with Allen Solly will be the key to help us achieve our aim of growing awareness of the Wimbledon brand in this important market and we look forward to working together over the coming years.”

Solly Sport will market an exclusive line of men's wear lifestyle apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with the leading French design firm – Groupe Carlin International to bring cutting-edge on and off court tennis fashion to the Indian consumer.  Solly Sport as a sub-brand has already shown a lot of promise in the market and this sub-brand is likely to grow to 200 crore in the next three years.