Allen Solly, the brand under Madura Fashion & Lifestyle stable aims to reach Rs 1,000 crore sales mark by the end of this fiscal. The company anticipates 20 per cent growth against Rs 800 crore reported in FY14/15. The plan is to add around 60 to 70 new stores to its existing kitty of 235 Allen Solly exclusive stores across the country.
While 39 percent of its total sales are driven by exclusive stores of which flagships contribute around 20 percent, its products are also available through multi brand retail formats like Pantaloons, Central and Shoppers Stop.
The company has partnered with online platforms such as Flipkart, Amazon, Myntra and Trendin.com to retail its range online. Allen Solly opened its first flagship store in Odisha recently and plans to add two more in the state.
