AltBalaji, Balaji Telefilms-owned over-the-top (OTT) platform, is expecting a revenue of Rs 150 crore in the next two and a half years. The subscription-led platform has 2.3 million active monthly users at present.
Last year, AltBalaji had a revenue of Rs 7 crore. While it made an additional Rs 7 crore in the first three months of this financial year and Rs 14 crore during the September 2018 quarter.
Nachiket Pantvaidya, Balaji Telefilms' Chief Operating Officer and AltBalaji's Chief Executive, said, "We will break-even roughly two and a half years from now against total cost base of Rs 150 crore, which means we have to hit the Rs 150-crore revenue mark in about two and a half years from now and that's where we are geared to."
"We are doubling our revenues, and nearly doubling our subscribers every quarter. We are not very sure when this kind of pace will go down because doubling every quarter will not be possible, but our outlook is very positive. With the faster growth internet use, telcos are offering internet at unbelievably low rates now and we are likely to see an explosion going ahead," he added.
