Catering to the needs of modern and trendsetting customers with a taste for internationally established cosmetics brands, Amazon.in today has announced its partnership with Korea Trade Investment Promotion Agency (KOTRA) Bengaluru to offer Korean beauty brands and products in a separate store on its platform.
The partnership with KOTRA Bengaluru enables Amazon.in to offer customers Korean products such as facial masks, skin care range, make-up, cleansing creams among others across brands such as FaceShop, Dermal, The Beauty Co., It’s Skin, Coony and Swanicoco.
Richa Gupta, category lead, Beauty, Amazon India said “Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following and we are thrilled to offer this array our Indian customers through our tie up with KOTRA Bengaluru. With this partnership we continue to build a strong portfolio for the beauty category in our efforts to increase selection available to our customers across the country.
Amazon said it has witnessed a phenomenal growth in their beauty category with customer demand coming in from across the country. However, as per policy it can’t share growth numbers.
Choong Sik Jang, director general, Kotra Bengaluru said “We are delighted to associate with Amazon.in and extend our reach to customers across India. The Korean Beauty market is growing and customers today demand quick and easy access to the bands of their choice. Through this partnership we are thrilled to be able to cater to our customers no matter where in India they reside”.
