American Eagle India announced that the brand will be partnering with ARTSTHREAD, a company that aims to bridge the gap between education and industry, by providing a launchpad for emerging artists and designers. Together, they will host a two-month-long creative campaign inviting local students and graduates to enter a t-shirt design contest, inspired by Diwali.
The contest provides an exclusive opportunity for young and aspiring artists to have their design included in the brand’s Diwali capsule collection, available in all American Eagle India stores and online, beginning October 14, 2020.
Applicants are encouraged to be creative and submit entries expressing what Diwali means to them. Up to five winners will be selected, and the prize will include a unique opportunity for a 3-month virtual mentorship program with American Eagle designers based in the New York Design Headquarters. This once in a lifetime opportunity will allow the winners to collaborate with, and learn from industry leaders, share their ideas, and gain invaluable guidance as they set forth on their own career paths.
Through this partnership, the brand hopes to empower youth to reveal their true selves to the world, their style, their stories, and their creativity. American Eagle recognizes that its customers are more than just consumers, they are engaged collaborators that deserve to be celebrated.
