Anaira’s Jewels, a Diamond Jewellery brand has launched its first and exclusive outlet in New Delhi. However, the brand is mulling to expand rapidly via franchise route by opening five more stores by next year. Anaira’s Jewels further seeks 500 retailers in next five years across India to roll out in cities like Delhi, Ghaziabad and Patna, Indore, Jalandhar and Chandigarh.
On the launch of the jewellery store Nishu Tripathi, Director and entrepreneur, Anaira’s Jewels said: “I am very excited with the launch of our first standalone store in Delhi. Anaira’s is a one-stop-shop jewellery destination offering a wide range of exclusive diamond jewellery. We have introduced some of the finest collection appealing to buyers with a contemporary as well as traditional mind-set. Our aim is to reach out to a larger audience with affordable diamond jewellery for all occasions.
Spread over an area of 1,000 sq. ft at Saket, New Delhi, Anaira’s offers diamond jewellery with a starting range of Rs 5,000 moving up to 10 lakh.