AND opens its 50th EBO

The contemporary, western wear brand, AND, achieved a significant milestone, as the brand opened its 50th store at Forum Sujana Mall, Hyderabad. Established in the year 1998, AND, was the first Indian brand to offer urban Indian women, global designs in sophisticated, elegant silhouettes and fashion forward styles. AND is currently present in 53 cities across India, with 260 multi-brand outlets throughout the country, and 50 exclusive brand outlets (EBO).

Spread across an area of 690 sq. ft, the store offers the latest range of, geo-retro inspired prints in pants, skirts, dresses, shorts, classic suits, bomber jackets, pleated skirts, crop tops and a trendy range of sheer capes, shrugs and jackets. The 16 year old women’s wear brand, has achieved many milestones till date, has adorned many a celebrities, models, corporates, and other working professionals - seamlessly taking them from boardroom chic to evening glam, with its up-to–date styles which range from classic work wear to trendy evening wear. 

To expand its retail footprint, AND is also looking at exploring international markets, with the first store slated to open in Mauritius, later this year. Meena Sehra, CEO, AND, said: “This is a landmark year for us, with the launch of our 50th exclusive brand store in Hyderabad. We are aiming to expand rapidly in the next few months with a target of opening a new AND store once every 3 weeks, on an average. AND will expand its style footprint into newer markets and smaller cities, while the Delhi- NCR region is also key for us, and we are looking at opening more stores in the North. Tapping into potential of the e-commerce space, we are looking at growing our ecommerce base through our own website, and our channel partners, thereby reaching out to a wider consumer base.”