Anita Dongre's new store at Linking Road, Mumbai

Fashion designer Anita Dongre opened a new flagship store on Linking Road in Mumbai. Spread across 5,900 sq. ft., the store offers all labels comprising occasion-wear, bridal, menswear, Pinkcity as well as sustainable brand Grassroot.

Depicting old world charm, the new store walls don handpainted Warli art, Madhubani art, poetry of Ikat loom and the earthy clay inlay painted by artisans. The store also has a chakra , jharoka style windows and arches, a bridge and a swing, expressing the beauty of Rajashthani architecture and art forms.

On the ground floor, the store houses a sustainable and eco-friendly collection from Anita Dongre Grassroot, while, her occasion-wear, menswear, bridal and jewellery are on display on the first floor.

In 1999, with the launch of India‘s first mall Crossword in Mumbai, Dongre launched her one brand company that grew to own two more brands and numerous offerings and endless variety in men‘s and women‘s fashion. Now, along with Grassroot, the company owns four brands – AND, Global Desi and Anita Dongre.