Anytime Fitness to boost its strength

Anytime Fitness India has elaborate plans of spreading its presence in every nook and corner of the country. It is currently present in 16 cities.

Vikas Jain, Managing Director, Anytime Fitness, says, “We offer Sub-Franchise, Franchise Owned and Franchise Operated (FOFO) models. We take a fixed monthly royalty amounting to Rs. 80,000. We don‘t work on revenue sharing basis. The initial franchise term is of six years. Group training has emerged as the most sought after trend in wellness space. We work in tandem with people who wish to enter in this industry, have investment capacity and share immense knowledge, best practices to promote both – success of individual franchisee and the brand. We work with local partners to ensure that address local consumer‘s preference and requirements.”

With over 3,000 clubs successfully operating across the world, the US-based Anytime Fitness chain had forayed into Indian wellness space in 2012. At present, the brand is operating in 23 countries and expected to be in at least 30 countries by 2018. With an elaborate presence in the United States, United Kingdom, Australia, Singapore, Hong Kong, Malaysia, New Zealand, Canada, Mexico and India, the key expansion strategy of the brand is franchising.