Aptech Limited Plans Skilling Youths for Future, Launches Video Song 'Har Ghar Hunar'

Aptech Limited, a vocational training business, has launched a music video - “Har Ghar, Hunar” to mark India’s 75th Independence Day. The song, addressing the youth across the country, invites them to join via vocational training and get the freedom to follow creative pursuits. The company’s intent through the music video was to convey the message that every household in India can prosper if they have the right skill sets to grow in these new age careers where there are lakhs of jobs available using music and dance as a medium that every household in India resonates with.

The company on the launch of this song said, “Skill Building and skill development is an integral part of nation-building, today. As the nation celebrates 75 years of Indian independence, it is gratifying to note that more than 1/3rd period of India’s independence is spent by a home grown brand – the ‘House of Aptech’ in laying the foundation of employability & skill building in India and globally. India is on the cusp of a demographic dividend.”

According to the India Skill Report 2022, employability has improved from 33 per cent in 2014 to 45.97 per cent in 2022. Yet, more than half of the working population is still unemployable. For India to translate its economic growth potential into reality, it needs to be able to provide skilled workforce to the industries that have a bright future here. This step by Aptech can develop the mindset of becoming self reliant among the youths of country.

Aptech with over 3 decades of expertise in skill development, high standards of curriculum, delivery, and placement assistance, can play a significant role in the transformation of youths. The company houses some of the most iconic education brands in the country including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech Aviation Academy, Aptech Learning, amongst others focussing on industries with mass employment opportunities.

Pravir Arora, Group Chief Marketing Officer, Aptech Limited said, “This music video- ‘Har Ghar Hunar’ is very close to our heart primarily because of Aptech's vision to mainstream vocational training/skill development. Music is such a powerful and a well-received medium in our country that we wanted to maximise it to create positive emotions and trigger-happy memories. The visual treatment also brings out relatable stories and at some level wishes to associate as every artist’s expression.”

He further added, “We consider unemployment as our only competition and in our experience, skill development goes a long way in that fight. The company’s commitment to transform ‘Qualified Unemployed Graduates’ (QUGs) into Skilled Employed Professionals (SEPs) with an evolving industry-relevant pedagogy and constant innovation in terms of curriculum and technology has kept the House of Aptech relevant through all these years. Through this music video, we wanted to spread awareness about the relevance of skill development for nation building along with invoking a spirit of celebration.”

Singer Vayu Shrivastava said, “When the task of creating a jingle for Aptech came to me, my only reaction was excitement. The deadline was short; hence it was a challenge, too. But I guess, when you are excited enough, you find a way. I am happy to note that the song resonated and was received well.”