ARR Mukhwas Plans 100 Franchise Stores Across India

ARR Mukhwas, nearing eight decades of excellence, is renowned for its traditional thamboola products, including Seeval (sliced arecanut), Supari, and Edible Chuna (slaked lime). Known for its commitment to quality and tradition, ARR Mukhwas is now planning to open over 100 franchise Paan shops across India. This strategic expansion follows the brand’s successful entry into the Mukhwas sector.

Founded in 1947 by the visionary Late AR Ramasami, who later served as a distinguished MLA in Tamil Nadu, ARR Mukhwas has consistently delivered high-quality mouth fresheners and thamboola products, deeply rooted in tradition. On January 17, 2024, the company launched its e-commerce website, marking a significant milestone on what would have been its founder's 107th birthday.

S.M. Surendhiran, CEO and Director of ARR Mukhwas (OPC) Pvt Ltd, emphasized the company’s ongoing dedication to preserving its rich heritage while embracing modern innovations. Under his leadership, ARR Mukhwas is not only expanding its retail footprint but is also exploring new product lines to cater to the evolving tastes of consumers.

Bridging Tradition with Innovation

While the company maintains discretion regarding its market share, ARR Mukhwas is widely recognized for its unwavering commitment to quality and innovation. With a strong presence across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Kerala, ARR Mukhwas has built a robust distribution network that includes Exclusive Brand Outlets (EBO), Multi-Brand Outlets (MBO), Direct-to-Consumer (D2C) channels, and an omni-channel retail approach.

The brand’s guiding philosophy, "Bridging Tradition with Innovation," reflects its dedication to offering products that honour India’s rich cultural heritage while meeting modern consumer preferences.

The journey of ARR Mukhwas from a modest investment in 1947 to a leading name in the industry is a testament to its strategic adaptability and focus on excellence. As the company embarks on its latest expansion with new franchise Paan shops, it remains committed to being the preferred choice for consumers seeking authentic and delightful mouth fresheners.