Arrow seeks aggressive expansion

Arrow, the popular label from Arvind Brands well recognised for its American style and white shirts is planning to aggressively expand its retail presence in India. Presently, Arrow brand operates 135 stores, of which 32 are company-owned, and the rest are franchisees. It would like to open around 25 stores every year and expects to have nearly 160 stores in its retail network by March 2013. The brand is looking at new store openings via both company-owned as well as franchise route.

The company plans to continue to make the brand more aspirational and capture a bigger market share. By launching young formals Arrow New York, the brand is now targeting young professionals and wants to be an aspirational brand for them.