Arttd’inox shines in Chennai

Modular Kitchen and luxury tableware brand, Arttd’inox opened its first Arttd’inox stainless steel modular kitchen store in Chennai.  Arttd’inox is more than a decade old brand from the house of Jindal Stainless Limited. Currently, the brand has a total of five stores and plans to open six more stores across Hyderabad, Cochin, Jaipur, Indore, Pune and Ahmedabad by the end of 2015.

The outlet is spread over 1500 sq. ft and will display the premium range of 100 per cent stainless steel modular kitchens and dinnerware options to choose from for the discerning and the well-travelled patrons of the city of Chennai. The brands first franchise outlet, is divided into two zones, where at one level the brand would showcase their kitchens, high end dinnerware and home décor, the second level would offer soft furnishings such as Bed Linen/ Cushions, Mirrors/ Photo frames, wall frames and other interior products from “beau maison” a “French company”

Arttd’inox also has strategic tie ups with brands like Siemens and Whirlpool for appliances, Franke for Sinks and Hettich for Fitments. Anuj Jain, CEO, Jindal Lifestyle/ Jindal Architecture says: “Indian kitchens and cooking habits have changed, there is shift in the choice and the kind of kitchens which Indians want. Today the kitchens need to be sleek, contemporary, stylish, functional and technologically advanced; this is the need that we will cater to through our 100 per cent stainless steel kitchens”. 

Jain further adds: “The brand has tasted success in Bangalore and it was because of the increasing demand, the brand was witnessing from the southern audience that Chennai seemed to the next obvious step for expansion in the southern market. He also added that the modular kitchen industry today stands at Rs. 2500 crore, and is expected to grow at CAGR of 45 per cent in the period 2013-2018  and is confident that owing to its pedigree and high quality, Arttd’inox modular kitchens definitely would make their mark in the branded and organised modular kitchen category.”

Jindal Stainless, a part of the $ 18 billion USD, OP Jindal group is the largest integrated manufacturer of stainless steel in India and is ranked amongst the top 10 stainless steel manufacturers in the world, with a capacity of 1.8 million tons. A leader and a name synonymous with Enterprise, Excellence and Success, the company’s ethos mirrors most characteristics similar to the metal it produces; Akin to stainless steel Jindal Stainless is innovative and versatile in its thought process; strong and unrelenting in its operations.