Arvind Brands, a division of Arvind Mills Ltd., has struck license agreement with US-based company The Hartmarx Corporation. This deal will permit Arvind Brands to enjoy the exclusive right to design, distribute and retail in India Hartmarx’s iconic brands Hart Schaffner Marx, Pierre Cardin and Sansabelt – international names in the men’s apparel segment. Hartmarx Corporation constitutes 40% of the tailored clothing market in the US, managing more than 35 brands either owned or licensed. The three brands - Hart Schaffner Marx, Pierre Cardin and Sansabelt will be distributed through large departmental stores and multi branded outlets. Mr. Homi Patel, CEO of Hartmarx said, "We are extremely excited to be working with the group at Arvind Mills on the introduction of the Hart Schaffner Marx, Sansabelt and Pierre Cardin brands in India and look forward to a long and mutually beneficial relationship for both companies.” “The tie up with Hartmarx Corporation, USA’s No. 1 tailored clothing company, will not only add strength to our portfolio but will also help us in taking a dominant position in the suits market” said Mr. Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills Limited. The company spokesperson has divulged that in the near future there will be exclusive outlets for all these three brands. Pierre Cardin has plan for major expansion across India and Hart Schaffner Marx will have exclusive outlets in five metros. These outlets will be mix of company-owned as well as franchised. The area required for setting up such outlets is in between 1000-2000 sq ft.
