Arvind Lifestyle brings the Children’s place to India

Arvind Lifestyle Brands Limited, a subsidiary of textiles major Arvind Ltd, has announced its plan to tie up with leading US brand The Children's Place (TCP). 

Founded in 1969, The Children’s Place is the largest pure-play children specialty apparel retailer in North America, offering fashionable, high quality and head to toe outfits at great prices. Internationally, The Children’s Place has rapidly grown to 79 stores in 10 countries and it will be launching in India with their first standalone Arvind-operated store at Orion Mall, Bangalore on August 15, 2015.

Adrienne Gernand, Sr. Vice President International, The Children’s Place, Inc. stated : “We are excited to be partnering with Arvind, which has a proven track record of operating successful apparel brands in India. We are making significant strides in our International franchise business, and we remain focused on providing great fashion and value for kids around the world.”

The Indian kidswear market presents a huge opportunity and we are confident of gaining a dominant share of the Indian kidswear market with the launch of The Children’s Place; America’s largest children specialty apparel retailer, said J. Suresh, MD and CEO, Arvind Lifestyle Brands Ltd.