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ASICS Corporation Japan, world's leading manufacturer and seller of sports and leisure goods, has opened its first standalone store in Kochi in association with Reliance Footwear, a part of Reliance Retail. The company has entered India by signing a master franchise agreement with Reliance Retail.
Motoi Oyama, President and Representative Director of ASICS Corporation, informs, “We are very pleased to open our first store in Kochi by partnering with Reliance Footprint for our entry into the Indian market. With Reliance Footprint’s distribution and marketing strengths, we are sure that ASICS brand will soon find huge following in the Indian market, as in the rest of the world. ASICS brand policy is to provide sports-oriented, enjoyable lifestyle using the highest technology.”
With the debut of ASICS in India, the consumers will easily access and avail the iconic brands of ASICS like Gel-Kayano, Gel-DS Trainer, GT-2000 and GEL-1000 series. The products primarily focus on fitness, healthy living, running and power walking.
