Asmi to add franchisees to its network

Asmi, one of the India’s diamond jewellery brands, from the house of Gitanjali is planning pan India expansion via different business models. Presently, the brand has 22 franchised stores across India and to strengthen its footprints, it is looking for more franchisees and distributors.

To open an Asmi franchised outlet, a franchisee would require a minimum investment of Rs One crore with a retail space of 37 sq. mts, in a high street or mall. Besides, for distributors, the required investment would be Rs 35 lakh.

Since its launch in 2002, Asmi has become one of India’s leading diamond jewellery brands and caters to the women of substance. It has a contemporary delicate and feminine look that is distinctly evocative of strength and grace.