Ather Energy scouts for dealer partners to expand its experience centres across India

Ather Energy is looking for dealer partners to launch experience centres across India as part of its expansion plan. The Electric two-wheeler manufacturer will be expanding its experience centres known as Ather Space in tier-one cities like Mumbai, Hyderabad, New Delhi and Pune.

Currently, the Bengaluru-based company operates in two cities, including Bengaluru and Chennai. Ather Energy at present sells the flagship scooter, Ather 450.

The company’s spokesperson in a statement said, “The automaker will design the retail space and experience for its dealer partners, with a focus on its holistic experience-led model. These experience centres will allow prospective consumers to test ride and get hands-on with Ather’s intelligent and connected product portfolio. The company currently operates Ather Space in Bengaluru (Indiranagar) & Chennai (Wallace Garden Street).”

In 2019, Pawan Munjal-backed Ather Energy launched its latest product known as Ather 450 in the domestic market. In recent time, the company has also signed a memorandum of understanding (MoU) with the Tamil Nadu government for setting up its manufacturing facility.

Ravneet Phokela, Chief Business Officer of Ather Energy, said, “Intelligent electric vehicles are a new category for which the traditional retail model does not really work. The company has spent the last few years in Chennai and Bengaluru, pioneering a new model, which is focused on experience.”

“We are now looking for dealers and partners to expand across the country in a short period of time. It is an opportunity for us and the partners to prepare for the next phase of the automobile revolution and invest in skill development and employment for a new breed of retail professionals,” Phokela further stated.

Besides manufacturing electric scooters, Ather Energy is also setting up its own charging station known as Ather Grid.