Fashion & Retail

Ayushi Gudwani Explains How a Brand Can Maintain Balance in Business

Opportunity India Desk
Opportunity India Desk Dec 07, 2018 - 3 min read
Ayushi Gudwani Explains How a Brand Can Maintain Balance in Business image
Ayushi pointed these seven points on how a brand can balance between matching with trends and keeping the core essence of the brand. Read on to know more...

In a casual chat with Franchise India, AyushiGudwani, CEO, FableStreet, shared her experience about how she quit her job and became a successful entrepreneur.

When asked about what prompted her decision to quit the corporate world, AyushiGudwani, said, “When I was working with a corporate firm, I never had the choice of wearing something fashionable yet comfortable even when I was in formals. This gave my idea a push to quit my job and start a fashion label, where women can buy formal wear, which is fashionable yet comfortable at the same time. It was about time to push the boring black and grey suits aside and make way for colorful, fashionable and comfortable formal wear for women.”

Ayushi pointed these seven points on how a brand can balance between matching with trends and keeping the core essence of the brand:

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