Personal care company “Azafran innovacion” today said it has tied up with Aditya Birla Retail Ltd to sell its products across the latter's hyper market chain More Megastore.
Company said in a release that “Azafran's entire range of organic personal care products will be available in 20 More Megastore outlets of Aditya Birla pan India.”
Azafran Innovacion Business Head, TR Suresh said "There is a strong preference for organic personal care products among South Indians. We have entered into this partnership to cater to these buyers and strengthen our reach in the South Indian market.”
Aditya Birla has 20 More Megastores in India including 11 in Bangalore and three in Hyderabad and also in New Delhi, Mumbai, Guragon, Mysore and Indore.
