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With lower property costs and other beneficial factors, Baggit is laying its major thrust on tier II and III cities. Baggit has opened stores in tier II and III cities like Hyderabad, Kochi, Pune, Gurgaon with the same line of product, look and feel of a store like metros.
It has also tied-up with Reliance Trends to reach out to tier-II and III towns and metros. Besides, it joined hands with regional players like Hyderabad-based Centro which is expanding in Andhra Pradesh and Telangana. The brand is also strengthening its distribution network to in these smaller towns through MBOs and distributors.
“Tier-II and III cities are providing a secure platform for brands across the different business segments. There is immense potential and opportunity that exists in these cities that is propelling the brands to grow in towns,” she adds.
