Baggit to focus on distribution channel for tier II & III

With a core focus on franchise, Baggit is looking at taking its Exclusive Brand Outlets (EBOs) count to 60 very soon. The brand presently operates 43 such outlets.

Baggit is retailing through all channels viz large format stores, online stores, MBOs, EBOs (both franchised and company-run) and also through exports.

Speaking with Franchise India on the brand’s expansion plans, Vicky Ahuja, Director Sales and Marketing, Baggit, says, “This year, we are focusing to grow  from 40 EBO’s to 60, however, major focus is to penetrate in different zones in tier II and III cities through distribution network. Online retail is also showing positive signs to grow tremendous this year.”

Baggit was founded in 1990 with a desire to create a brand that offered a unique concept. It pioneered the concept of using traditional handicraft skills to create modern designs with non-leather, eco-friendly materials and thus, becoming one of the favourite bag brands of the Indian consumers. The brand emphasises on making use of eco-friendly materials. It defined bags as a style statement at a time when handbags were considered boring. With each new collection the brand explores current and futuristic style trends that ensures its buyers are always in style.