Bajaj Finance Join Hands With Worldline India For Merchant Payment Solutions

Bajaj Finance Limited (BFL), a subsidiary of Bajaj Finserv Limited, partners with Worldline India, to develop point-of-sales (POS) payments solutions for merchants.

After this partnership, Bajaj Finance will try enhancing its existing network of merchant partners and make some new connections as well. To do this, Bajaj Finance will provide point-of-sale terminals and enable payment instruments such as EMI cards, credit cards, UPI and wallets on those terminals. Moreover, the tie-up will also provide services like billing integrations, data analytics, EMI offerings, transactions processing and fraud management services.

The initiative will allow 58 million customers of Bajaj Finance to avail services such as Bajaj Network EMI Card, Bajaj Pay Wallet, Bajaj Pay UPI and Bajaj Coins’ redemption at the point-of-sales outlets.

Rajeev Jain, Managing Director of Bajaj Finance Limited, commented on the partnership by saying, “As a part of our broader strategy to expand the digital offerings, we forayed into the digital payments business last year to offer an integrated payment solution to customers and merchant partners. Bajaj Finance has been consistently delivering seamless and agile credit solutions to consumers and merchants alike, and this partnership will only help extend our product suite to go beyond credit products to commerce and payments technology across our large and expanding network of merchant stores, spread throughout the length and breadth of the country.”

"Bajaj Finance has always been at the forefront of digital technology, and we are confident of leveraging Worldline’s cutting-edge technology to deliver a disruptive and game changing in-store payment acceptance experience for our ever-growing merchant partner ecosystem", he further asserted.

Bajaj Finance Limited, headquartered in Pune, Maharashtra (India), is an Indian Non-banking financing company. The company offers a number of services to its more than 58 million customers across the country. Some of those services include Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Wallet, Credit Cards, Two and Three-wheeler Loans, Small and Medium Enterprises Loans and Loan against Securities.

Deepak Chandnani, Executive Chairman, Worldline India, SA & ME said, “Worldline India is proud to partner with Bajaj Finance Limited to provide easier, faster and secure digital acceptance solutions. Our expertise in creating and managing the entire merchant lifecycle journey will benefit BFL in offering rich experience to their valued customers. Our dedicated workforce will ensure seamless execution for Bajaj Finance’s requirements which will contribute to the growth of both the entities. We have successfully managed large scale partnerships in India and other markets and are looking forward to a long term mutually beneficial partnership with Bajaj Finance Limited.”

Worldline is a prominent name in the payments industry which offers technical assistance to merchants, banks and acquirers. Services offered by Worldline are in-store and online commercial acquiring, highly secure payment transaction processing and numerous digital services.