BALTRA to launch Feel and Electro Infrared Induction Cookers

Infrared induction cookers  “Feel & Electro” by BALTRA have been designed keeping in mind the concept of modern and user-friendly appliances. In this product category, BALTRA enjoys the first mover and a distinct competitive advantage over its counterparts since none of the other brands have ventured in infrared induction cooker segment as of now.

BALTRA is planning to sell more than 20,000 units of these two new models of Infrared Induction Cookers in the current financial year. The company is also planning some major marketing campaigns for this product category for the festive season. BALTRA has launched its infrared induction models Feel and Electro in line with its commitment to satisfy its esteemed customers by offering them innovative and high-quality products.

While announcing the launch of truly unique range of Baltra Infrared Induction Cookers, Mr. Sunil Jain, Director, BALTRA Home Products said, “The most innovative range of Baltra Infrared Induction Cookers is here to make your cooking safe and joyful experience. Once again we have surpassed the expectations of our valued customers with the launch of this high quality and exciting product range.”

Priced at MRP Rs. 4,160 and Rs. 4,750, Baltra Infrared Induction Cookers “Feel” & “Electro” will be available in the market by June-end.