Banana Moon to foray intoIndian Fashion Industry

Impressed with the astronomical potential that lies in the ever-burgeoning Indian Fashion Industry, the 45 million US $ beachwear company, European fashion brand ,Banana Moon is geared to venture into the Indian fashion & retail industry. The brand was formally launched in India during the Franchise India 2008 Entrepreneurship Summit in Delhi. Banana Moon,one of the most reputed swim wear & party wear brands in the world ,is seeking a partnership and is in the process of initiating dialogue with some major Indian players, to that end. It intends to set up exclusive Banana Moon retail outlets throughout the country. AtIndia`s mega franchiseevent , Franchise India 2008 , Nicholas Fouchet, Export Manager, Banana Moonunviled his pland for Indian market and, said, “Indian consumers are opening up to foreign brands to keep in sync with fashion. The escalating fashion & lifestyle needs of the new-age Indian consumers, has prompted Banana Moon to seriously look at establishing its presence in the Indian market.” Banana Moonwas established in 1986 by Daniel Flachaire, his wife Véronique , Bernard Donati and Nat Maori, a French designer living in the United-States .The Beachwear provider is currently present in more than 48 countries, operating through a network of 51 Banana Moon franchise stores. Besides their aesthetic appeal, Banana Moon products are designed and manufactured employing only the choicest materials, that offer its patrons bothcomfort and style. The brand is infused with an amalgamation of Californian energy, French sensuality and Spanish spunk and reflects the young and sunny spirit of California.