Baskin Robbins crosses count of 400 outlets

Baskin Robbins India, an ice-cream group launched in 1993, has crossed 400 outlets mark by officially opening its 406^th store in Patiala last month. All these outlets are franchisee run and managed.

Baskin Robbins has taken the retail frozen desert industry to a new benchmark with this 400 store feat. Going forward, the company will continue to look for opportunities in metros, tier II and III cities.

Commenting on this achievement, Subroto Mukherjee, COO, Baskin Robbins said, “We are quite excited to announce that we have crossed the 400 mark as this milestone strengthens our position in the market and establishes our leadership in the parlour segment. Moreover, it also signifies the affinity of franchisees towards the brand.”