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Baskin-Robbins, a chain of ice cream parlours, recently introduced its 2014 National Development Incentives, thereby, bringing discounts on initial franchisee fees and royalties for its franchisees as well as military veterans.
The brand believes that the incentives would help it attract more franchise partners for growth markets in the US.
Bill Mitchell, President, Baskin-Robbins - U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea, said, “Building on the momentum of 2013, Baskin-Robbins has rolled out development incentives that deliver great value to entrepreneurs interested in joining a very well-established brand with a rich heritage and a loyal customer following.”
The new development incentives would help franchisees make the most of major offers such as 50 per cent off on the 20-year initial franchise fee. The offers also include reduced royalties for initial five years, with 0% royalty in the first year. Franchisees signing a multi-unit agreement this year would even be offered these incentives for every additional timely-opened unit.
The brand holds special incentives for women and military servicemen seeking to own a Baskin-Robbins franchise. For a military veteran interested in a multi-unit agreement, a 20 per cent discount is on the cards on the 20-year initial franchise fee for maximum four additional shops along with a 10-year payment plan.
